About this paper

Appears in:
Pages: 2272-2280
Publication year: 2012
ISBN: 978-84-616-0763-1
ISSN: 2340-1095

Conference name: 5th International Conference of Education, Research and Innovation
Dates: 19-21 November, 2012
Location: Madrid, Spain

M-COMMERCE SERVICE IN JORDAN BANKS

A. Altaher

Applied Science University (JORDAN)
The growth in the mobile phone industry has accelerated in few years due to constant technological development. Recently, new forms of mobile services have made possible text messaging, web surfing, digital imaging, payments, banking, financial instrument trading and shopping. With the rapid advance of telecommunication technologies. Mobile commerce supports automated banking services. However, the implementation of m-commerce services systems has become increasingly important in today’s dynamic banking environment. This research studied the relationships between technology acceptance model and m-commerce services. The results of the survey on 249 respondents in several Jordan banks revealed that technology acceptance model had a significant impact on m-commerce services. The results led to the recommendation that the technology acceptance model is a success model for support using new services for electronic commerce. In addition, managers play a significant role in influencing the mobile services in banks through social interaction. Managers should focus on relative advantage, usefulness, and ease of use, in order to develop the mobile commerce implementation.
@InProceedings{ALTAHER2012MCO,
author = {Altaher, A.},
title = {M-COMMERCE SERVICE IN JORDAN BANKS},
series = {5th International Conference of Education, Research and Innovation},
booktitle = {ICERI2012 Proceedings},
isbn = {978-84-616-0763-1},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {19-21 November, 2012},
year = {2012},
pages = {2272-2280}}
TY - CONF
AU - A. Altaher
TI - M-COMMERCE SERVICE IN JORDAN BANKS
SN - 978-84-616-0763-1/2340-1095
PY - 2012
Y1 - 19-21 November, 2012
CI - Madrid, Spain
JO - 5th International Conference of Education, Research and Innovation
JA - ICERI2012 Proceedings
SP - 2272
EP - 2280
ER -
A. Altaher (2012) M-COMMERCE SERVICE IN JORDAN BANKS, ICERI2012 Proceedings, pp. 2272-2280.
User:
Pass: