M-COMMERCE SERVICE IN JORDAN BANKS

The growth in the mobile phone industry has accelerated in few years due to constant technological development. Recently, new forms of mobile services have made possible text messaging, web surfing, digital imaging, payments, banking, financial instrument trading and shopping. With the rapid advance of telecommunication technologies. Mobile commerce supports automated banking services. However, the implementation of m-commerce services systems has become increasingly important in today’s dynamic banking environment. This research studied the relationships between technology acceptance model and m-commerce services. The results of the survey on 249 respondents in several Jordan banks revealed that technology acceptance model had a significant impact on m-commerce services. The results led to the recommendation that the technology acceptance model is a success model for support using new services for electronic commerce. In addition, managers play a significant role in influencing the mobile services in banks through social interaction. Managers should focus on relative advantage, usefulness, and ease of use, in order to develop the mobile commerce implementation.