About this paper

Appears in:
Pages: 7371-7381
Publication year: 2015
ISBN: 978-84-606-5763-7
ISSN: 2340-1079

Conference name: 9th International Technology, Education and Development Conference
Dates: 2-4 March, 2015
Location: Madrid, Spain

SOCIAL MEDIA ADOPTION IN LEARNING AND TEACHING BY HIGHER EDUCATION FACULTY

T. Almeshal

King Saud University (SAUDI ARABIA)
Social media has become one of the essential tools that people intensively use for communication and collaboration in everyday life. Despite the high popularity of personal use of social media, a low percentage of students and faculty use them for educational purposes. The aim of this study was to explore the use of social media among higher education faculty, in order to identify factors that might influence faculty's decisions to adopt these tools in teaching and learning processes. The model of the decomposed theory of planned behavior (DTPB) was used as a theoretical foundation and a quantitative approach was applied to validate this model. In addition, this study investigated the differences between Saudi Arabian and UK faculties in terms of usage and behavioural intention. Findings have shown limited differences between the two samples. Moreover, this study indicated that faculty's attitude and their perceived behavioral control are significant indicators of their intention to use social media.
@InProceedings{ALMESHAL2015SOC,
author = {Almeshal, T.},
title = {SOCIAL MEDIA ADOPTION IN LEARNING AND TEACHING BY HIGHER EDUCATION FACULTY},
series = {9th International Technology, Education and Development Conference},
booktitle = {INTED2015 Proceedings},
isbn = {978-84-606-5763-7},
issn = {2340-1079},
publisher = {IATED},
location = {Madrid, Spain},
month = {2-4 March, 2015},
year = {2015},
pages = {7371-7381}}
TY - CONF
AU - T. Almeshal
TI - SOCIAL MEDIA ADOPTION IN LEARNING AND TEACHING BY HIGHER EDUCATION FACULTY
SN - 978-84-606-5763-7/2340-1079
PY - 2015
Y1 - 2-4 March, 2015
CI - Madrid, Spain
JO - 9th International Technology, Education and Development Conference
JA - INTED2015 Proceedings
SP - 7371
EP - 7381
ER -
T. Almeshal (2015) SOCIAL MEDIA ADOPTION IN LEARNING AND TEACHING BY HIGHER EDUCATION FACULTY, INTED2015 Proceedings, pp. 7371-7381.
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