Abstract:

1. INTRODUCTION

The aim of the abstract is to understand a feedforward system in teaching e-Commerce and e-Marketing course using the Moodle platform.
E-commerce and e-marketing are very important to the consumers and to the enterprises, especially to pure-play and bricks-and-clicks businesses. In fact, knowledge and skills in e-Commerce and e-Marketing are critical for the virtual economy.
Educational institutions endeavour to reply quickly by changing their curriculum and adopt new methods with a view to accommodate the changes of the New Information and Communication Technologies (NICT) and to offer new programs, new pedagogical models and platforms.
The Universidade Aberta of Lisbon, in Portugal, apart from the application of the Bologna accords, has shown great changes in its short and medium term strategic approach, in defining and achieving its objectives and in carrying out its plans of action. The most basic objective is to offer completely online courses based on specific pedagogical models, while at the same time affording required, continued and high quality training to educators.


2. THE EMPIRIC METHODOLOGY

The e-Commerce and e-Marketing webpage made available to students was conceived using the Moodle platform in accordance with the principals of the Open University of Portugal’s pedagogical model.
We had reflected on the potential of e-learning and balanced some experiences with students.

3. ARGUMENTS AND FINDINGS

Learning is as much a social as an individual activity [1].
i2010 has recognized digital convergence as the main driver of market developments in the field of ICT in the next years [2].
According to Hamill [3] the rapid commercialization of the Internet calls into question many of the fundamental tenets on which most international marketing research and teaching is based, especially the incremental, evolutionary school of internationalization.
Companies using the Internet have re-examined and streamlined their supply chains to reduce inventory-holding costs, reduce the time to market, and improve demand forecasting [4].

4. CONCLUSIONS

We can perceive the Information and Communication Technologies (ICT) as a source of value and quality to e-Commerce and e-Marketing.
Learning the subject of e-Commerce and e-Marketing can become a great interest in e-learning to students if they can learn the process under a well-designed and a good platform.
The experiences in working the online study materials were really good.
The reactions of students to the activities and to the multimedia contents were very agreeable.

5. REFERENCES

[1] Bates, T. (1995). The Future of Learning; http://www.tonybates.ca/papers/frame-futureoflearning.htm.
[2] Commission of the European Communities (2006). i2010 – First Annual Report on the European Information Society; http://europa.eu.int/information_society/eeurope/i2010/index_en.htm.
[3] Hamill, J. (1997). The Internet and international marketing; International Marketing Review, Vol. 14, nº 5 (pp. 300-323).
[4] Krishnamurthy, S. (2003). E-Commerce Management: Text and Cases; Canada: Thomson South Western (pp. 3 and 155).

Keywords:

moodle, e learning, e commerce, e marketing, platform.