About this paper

Appears in:
Pages: 5775-5777
Publication year: 2012
ISBN: 978-84-615-5563-5
ISSN: 2340-1079

Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain

GRAPHIC COMMUNICATION TRAINING: HIGH INTELLECTUAL VERSUS HIGH EXECUTION

I. Alias

Universiti Sains Malaysia (MALAYSIA)
Deriving from industrial experience, much has been said about how fresh graduates perform in the industry. In many instances, a big chunk of the time is spent on retraining the newcomers. It is based on the reality that they are rather under-equipped to face the challenge of industrial expectation that calls for high-intellectual capacity and equally high execution ability. While realistically, it is difficult to meet both expectations, it can somehow be dealt with to a certain extend if institutions offering graphic communication courses look into themselves and search for the gaps.

All talks about producing world-class graduates cannot bring their aspiration into reality.Likewise, more training in the workplace will defeat the role of the institutions as the feeder to the industry.Remedying the flaws in training budding designers must go beyond the often well-disguised superficial approach of talking about vision, mission, strategy, teaching realignment or revamping course contents.

The contention is that in some art colleges, the management has not worked the way it should. These organisations have overlooked the missing links - their internal operation gaps. The very gaps that require them to look deep into the balancing act of finding equilibrium between high intellectual output and equally high execution output. These may come in the forms of competency, responsibility, reward, resource, information and reality. Unless they start to bridge these gaps, all their strategic visioning and positioning will come to nothing. Many well-thought-out long term strategic plans and change learning programmes come to a halt because they hit these snags by their own internal operational gaps.
@InProceedings{ALIAS2012GRA,
author = {Alias, I.},
title = {GRAPHIC COMMUNICATION TRAINING: HIGH INTELLECTUAL VERSUS HIGH EXECUTION},
series = {6th International Technology, Education and Development Conference},
booktitle = {INTED2012 Proceedings},
isbn = {978-84-615-5563-5},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {5-7 March, 2012},
year = {2012},
pages = {5775-5777}}
TY - CONF
AU - I. Alias
TI - GRAPHIC COMMUNICATION TRAINING: HIGH INTELLECTUAL VERSUS HIGH EXECUTION
SN - 978-84-615-5563-5/2340-1079
PY - 2012
Y1 - 5-7 March, 2012
CI - Valencia, Spain
JO - 6th International Technology, Education and Development Conference
JA - INTED2012 Proceedings
SP - 5775
EP - 5777
ER -
I. Alias (2012) GRAPHIC COMMUNICATION TRAINING: HIGH INTELLECTUAL VERSUS HIGH EXECUTION, INTED2012 Proceedings, pp. 5775-5777.
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