About this paper

Appears in:
Pages: 5870-5876
Publication year: 2011
ISBN: 978-84-615-0441-1
ISSN: 2340-1117

Conference name: 3rd International Conference on Education and New Learning Technologies
Dates: 4-6 July, 2011
Location: Barcelona, Spain

MEDIA LITERACY IN HIGHER EDUCATION: UNIVERSITY STUDENTS OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE AND THEIR YOUTUBE EXPERIENCE

D. Alemany, A. Hernández, C. Campillo

Universidad de Alicante (SPAIN)
In our present multimedia environment media literacy is becoming more important than ever. Understanding the students’ own culture, experiences and knowledge of the world are essential to critical and effective teaching. The media themselves are a form of pedagogy and analysing the real importance of a contemporary tool such as YouTube precisely in the context of university students of Advertising and Public Relations can offer us worthy conclusions to the awareness of its real use and enormous potential. After setting forth some assumptions and goals about the topic, we will present some questionnaires designed to both teachers and students. Checking the obtained results in the questionnaires together with the analysis of YouTube material used and/or produced by the university collectivity will help us realize about key aspects to be improved in our teaching approach in relation to our growing concern in the issues involved in media literacy in higher education.
@InProceedings{ALEMANY2011MED,
author = {Alemany, D. and Hern{\'{a}}ndez, A. and Campillo, C.},
title = {MEDIA LITERACY IN HIGHER EDUCATION: UNIVERSITY STUDENTS OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE AND THEIR YOUTUBE EXPERIENCE},
series = {3rd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN11 Proceedings},
isbn = {978-84-615-0441-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {4-6 July, 2011},
year = {2011},
pages = {5870-5876}}
TY - CONF
AU - D. Alemany AU - A. Hernández AU - C. Campillo
TI - MEDIA LITERACY IN HIGHER EDUCATION: UNIVERSITY STUDENTS OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE AND THEIR YOUTUBE EXPERIENCE
SN - 978-84-615-0441-1/2340-1117
PY - 2011
Y1 - 4-6 July, 2011
CI - Barcelona, Spain
JO - 3rd International Conference on Education and New Learning Technologies
JA - EDULEARN11 Proceedings
SP - 5870
EP - 5876
ER -
D. Alemany, A. Hernández, C. Campillo (2011) MEDIA LITERACY IN HIGHER EDUCATION: UNIVERSITY STUDENTS OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE AND THEIR YOUTUBE EXPERIENCE, EDULEARN11 Proceedings, pp. 5870-5876.
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