About this paper

Appears in:
Pages: 3843-3848
Publication year: 2013
ISBN: 978-84-616-3847-5
ISSN: 2340-1095

Conference name: 6th International Conference of Education, Research and Innovation
Dates: 18-20 November, 2013
Location: Seville, Spain

STRATEGIC PLANNING IMPLEMENTATION AND ITS IMPACT ON SERVICE QUALITY: CASE STUDY OF SAUDI UNIVERSITIES

O. Albadry1, A. Mishra1, D. Chowdhury2

1Plymouth University (UNITED KINGDOM)
2University Campus Suffolk (UNITED KINGDOM)
This study seeks to examine the strategic planning implementation in higher educational institutions and its impact on service quality. In the Kingdom of Saudi Arabia, both private and public universities struggle to provide quality services in order to improve their reputation locally and globally. However, because of complications in implementation of strategy, the final outcome is still less than expected. In addition, the factors that constrain the emergence of Saudi universities in the world ranking will be investigated.

As such it is an exploration of the nature of strategic planning process, academic staff’s perceptions on its components and the difficulties facing higher institutions in managing it to improve the university’s service quality.

The research will employ a case study research design strategy and three cases of universities which implement Strategic Planning will be investigated. Such a method allows comparing and contrasting cases and enhances theoretical considerations of the result. Furthermore, the study will use both quantitative and qualitative data method. Both primary and secondary data will be considered.
This study hopes to fill a gap in the literature of strategic management by providing a profile of selected Saudi universities regarding their practices of strategic planning.
@InProceedings{ALBADRY2013STR,
author = {Albadry, O. and Mishra, A. and Chowdhury, D.},
title = {STRATEGIC PLANNING IMPLEMENTATION AND ITS IMPACT ON SERVICE QUALITY: CASE STUDY OF SAUDI UNIVERSITIES},
series = {6th International Conference of Education, Research and Innovation},
booktitle = {ICERI2013 Proceedings},
isbn = {978-84-616-3847-5},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {18-20 November, 2013},
year = {2013},
pages = {3843-3848}}
TY - CONF
AU - O. Albadry AU - A. Mishra AU - D. Chowdhury
TI - STRATEGIC PLANNING IMPLEMENTATION AND ITS IMPACT ON SERVICE QUALITY: CASE STUDY OF SAUDI UNIVERSITIES
SN - 978-84-616-3847-5/2340-1095
PY - 2013
Y1 - 18-20 November, 2013
CI - Seville, Spain
JO - 6th International Conference of Education, Research and Innovation
JA - ICERI2013 Proceedings
SP - 3843
EP - 3848
ER -
O. Albadry, A. Mishra, D. Chowdhury (2013) STRATEGIC PLANNING IMPLEMENTATION AND ITS IMPACT ON SERVICE QUALITY: CASE STUDY OF SAUDI UNIVERSITIES, ICERI2013 Proceedings, pp. 3843-3848.
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