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Appears in:
Pages: 3145-3153
Publication year: 2014
ISBN: 978-84-617-0557-3
ISSN: 2340-1117

Conference name: 6th International Conference on Education and New Learning Technologies
Dates: 7-9 July, 2014
Location: Barcelona, Spain

THE ACCEPTANCE OF SOCIAL PERSONALISED VERSUS STATIC WEB-BASED EDUCATION BY SAUDI STUDENTS

A. Alamri, A. Cristea, M.S. Al-Zaidi

University of Warwick (UNITED KINGDOM)
Saudi Arabia is going through massive changes in the educational system. In particular, web-based education is being strongly supported by the Saudi Ministry of Education. However, we believe a 'one size fits all' is especially not appropriate for the Saudi culture. Hence, this study focusses on the acceptance of the social personalised versus static web-based education by Saudi university students, and how a more social personalised system can cater for Saudi educational, instead of offering an identical delivery for all students - regardless of students’ interests, preferences, backgrounds or even their knowledge. The comparison is based on the well-known Technology Acceptance Model (TAM), the theoretical framework which we use for designing the data collection from students. The results from a case study in Taibah University point towards Saudi students accepting more easily a social personalised web-based education than static web-based education. Additionally, the results demonstrate that TAM is valuable in explaining the acceptance of the traditional and social personalised web-based education. Student’s attitude, perceived ease of use and perceived usefulness were all found to be key factors in influencing the students’ acceptance. The outcomes of this study can aid educational institutes that plan to create static /social personalised web-based education systems, by taking into account these factors that affect students’ acceptance.
@InProceedings{ALAMRI2014ACC,
author = {Alamri, A. and Cristea, A. and Al-Zaidi, M.S.},
title = {THE ACCEPTANCE OF SOCIAL PERSONALISED VERSUS STATIC WEB-BASED EDUCATION BY SAUDI STUDENTS},
series = {6th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN14 Proceedings},
isbn = {978-84-617-0557-3},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {7-9 July, 2014},
year = {2014},
pages = {3145-3153}}
TY - CONF
AU - A. Alamri AU - A. Cristea AU - M.S. Al-Zaidi
TI - THE ACCEPTANCE OF SOCIAL PERSONALISED VERSUS STATIC WEB-BASED EDUCATION BY SAUDI STUDENTS
SN - 978-84-617-0557-3/2340-1117
PY - 2014
Y1 - 7-9 July, 2014
CI - Barcelona, Spain
JO - 6th International Conference on Education and New Learning Technologies
JA - EDULEARN14 Proceedings
SP - 3145
EP - 3153
ER -
A. Alamri, A. Cristea, M.S. Al-Zaidi (2014) THE ACCEPTANCE OF SOCIAL PERSONALISED VERSUS STATIC WEB-BASED EDUCATION BY SAUDI STUDENTS, EDULEARN14 Proceedings, pp. 3145-3153.
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