About this paper

Appears in:
Pages: 5070-5079
Publication year: 2014
ISBN: 978-84-616-8412-0
ISSN: 2340-1079

Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain

MATCHING HUMAN COMPETENCIES WITH MOBILE TECHNOLOGY AND BUSINESS STRATEGY IN WOMEN-LED SMES

D. Ajumobi, M. Kyobe

University of Capetown (SOUTH AFRICA)
Studies show that women entrepreneurs are constrained and faced with challenges that inhibit the success of their businesses. However, with their human competencies, mobile technology and the appropriate business strategy, women-led SMEs can steer their businesses to better performance.

While the need for SMEs to align these three elements has been suggested, there is limited knowledge on how SMEs can achieve this and no studies to the authors’ knowledge have examined this in Women-led SMEs. This study therefore seeks to fill this gap by investigating how Women-led SMEs can best align these three elements to enhance business performance. Extensive literature review was conducted which revealed that these elements interplay making it necessary to match and measure the best combinations. We argue that the perspective of alignment as gestalts is most appropriate in determining the best way Women-Led SMEs may align these aspects.
@InProceedings{AJUMOBI2014MAT,
author = {Ajumobi, D. and Kyobe, M.},
title = {MATCHING HUMAN COMPETENCIES WITH MOBILE TECHNOLOGY AND BUSINESS STRATEGY IN WOMEN-LED SMES},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {5070-5079}}
TY - CONF
AU - D. Ajumobi AU - M. Kyobe
TI - MATCHING HUMAN COMPETENCIES WITH MOBILE TECHNOLOGY AND BUSINESS STRATEGY IN WOMEN-LED SMES
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 5070
EP - 5079
ER -
D. Ajumobi, M. Kyobe (2014) MATCHING HUMAN COMPETENCIES WITH MOBILE TECHNOLOGY AND BUSINESS STRATEGY IN WOMEN-LED SMES, INTED2014 Proceedings, pp. 5070-5079.
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