Abstract:

Studies show that women entrepreneurs are constrained and faced with challenges that inhibit the success of their businesses. However, with their human competencies, mobile technology and the appropriate business strategy, women-led SMEs can steer their businesses to better performance.

While the need for SMEs to align these three elements has been suggested, there is limited knowledge on how SMEs can achieve this and no studies to the authors’ knowledge have examined this in Women-led SMEs. This study therefore seeks to fill this gap by investigating how Women-led SMEs can best align these three elements to enhance business performance. Extensive literature review was conducted which revealed that these elements interplay making it necessary to match and measure the best combinations. We argue that the perspective of alignment as gestalts is most appropriate in determining the best way Women-Led SMEs may align these aspects.

Keywords:

Women-led SMEs, Human Competencies, Mobile Technology, Business Strategy, Alignment.