Abstract:

Objective of the Research:
This study has three folds objectives:
1) to examine the gender, age and education level differences in using the internet usage activities,
2) To study the demographic and motivational variables associated with internet usage activities of Higher Education students of Karachi,
3) To see how people feel while using internet, as to perceived enjoyment in using the Internet.

Research Methodology:
This research is descriptive in nature, which included 325 sample size among the population of 4095 students including Bachelors and Masters during the academic year of 2015 but 319 survey results contributed due to respondent error and used stratified sampling method. For data collection, the study borrowed the questionnaire used Thompson (2001). Descriptive analysis, cross-tabulation, and correlation tools are used for data analysis through SPPS software.

Findings & Conclusion:
The results of this study showed that there are demographics and motivational variables that affect the internet activities, where result showed males are more likely to use the more Internet activities than female, the lower Age students use more internet activities while the education level has not too much difference but Master students slightly use more internet activities than Bachelors. Whereas the Perceived ease of use, Perceived enjoyment and Perceived usefulness are positively related to usage of the Internet activities, but the Perceived enjoyment has a slight high correlation than others with Internet usage. Also it is showed that most of the Respondents are more engaged in browsing activities than other activities and they feel more enjoyment while using the Internet.

Recommendations:
On the basis of results and conclusion following recommendations have been made:
1) Internet service providers must analyze the internet activities and motivational variables as well as demographic difference in order to provide the required internet service,
2) To increase the time of the study and it is suggested to take other demographics and motivational variables as personality, environment etc. as to see their impacts on internet usage.

Keywords:

Internet usage, Motivational variables, Demographics, Higher education, Perceived enjoyment, Perceived usefulness.