Abstract:

In recent years emerging technologies and maturing of the Internet has opened new and alternative venues. Individuals can share opinions, viewpoints and hold forum engaging and interacting with diverse audiences on multiple levels. A new form of learning has emerged.

Teaching ethics and social responsibility should be part of every curriculum and reinforced in practical terms not just in theory. How we educate today breaks down to a simple thing what we expect from the next generation. What we need to pass to them to be successful and how is this success measured. I would like to believe that success would be measured in terms of your knowledge of Humanity through Liberal Arts and Sciences, through Theory and Practice. Perhaps a notion that is so simple that we find it unattainable in this age when education has become a model replicated through globalization without an understanding of the process of its dissemination to a particular culture and the results it may produce.

As an example standardization of the Universities as institutions by its supporting collateral material marks a growing trend to package and promote education, its faculty and curriculum as a commodity that can be to par of a well orchestral product launch of a high-end brand. Where previously we used to see ads for job openings we now also see a growing trend of ads for students invited to seek admissions. One can argue as competition grows in the field of education it is almost required for educational institutes to have a desired ‘sex appeal’ to attract and boost their numbers.

Institutions, especially an academic going through rebranding may have its purpose and adaptability challenged due to rapid changes in technology, however it risk losing its identity which in the first place established its name. Another factor, which is clear in the case study that the brand is now generic, and I can easily place this institute in Toronto, London, San Francisco or even in Dubai or Qatar. Universities, Colleges and Schools are not remembered by its advertisement campaigns or it’s new buildings unless they have over time become iconic as a place. It is the faculty, the embedded programs, well serving curriculums and the graduates who have promoted through their success the institution, which makes a far greater impact.

Change is often necessary and its impact should be measurable and quantified, it requires focus groups to be established from within in most cases and when use of positive synergy is at its best it often leads to acceptance of change through establishments across the board. I stand by my statement, which is also the focus of my presentation: Knowledge can be disseminated in no particular way. In my opinion it should not conform to a system but foster through set of challenges that crosses boundaries. An open exchange of ideas or set of opinions on a particular issue should be encouraging, constructive, and come with sincere dialogue building.

Keywords:

Socially Responsive, Cross-cultural, Interdisciplinary, Visual language, Identity, Teaching pedagogy, Dissemination of work at regional and international level.