Abstract:

Private university colleges have been playing a role as public universities in the provision of tertiary education in Malaysia since the early 1980s. Therefore, the private university colleges should enhance their credibility to be most respected higher education institution. One way that can be implemented by private university colleges to enhance their credibility is through academicians’ intellectual capability. Actively in research activities is one of the methods to enrich the academicians’ intellectual capability. However, academicians at private university colleges faced the challenges in terms of producing outstanding research making the university proud of them and teaching quality becomes major hurdles (Arokiasamy et.al., 2009). Although, the private university colleges’ academicians in Malaysia are facing several challenges in their career development in terms of producing research, they should not neglect their responsibility as knowledge provider to society. In the light of the importance of organizational factors and in line with the importance role of private university colleges in Malaysia’s education development, now it is time to explore the influence of organizational factors on academicians’ sharing research or research idea behavior. Therefore, the objectives of the study are to determine and investigate the influence of the organizational factors that is trust, rewards and incentive system and information technology on private university colleges’ academicians sharing research or research idea behavior. Hence, the findings will contribute to enrichment in academicians’ intellectual capability and improvement in private university colleges programs or strategies of knowledge sharing. The qualitative approach and multiple case study method were used to fulfill the study’s objectives. The theory of planned behavior by Ajzen (1991) used to determine academicians’ sharing research or research idea behavior. The findings showed that trust, rewards and incentive systems and information technology influenced academicians’ attitude, subjective norm, perceived behavioral control and intention to share research or research idea behavior.

Keywords:

Sharing research behavior, sharing research idea behavior, trust, rewards, incentive system, information technology, theory of planned behavior.