About this paper

Appears in:
Pages: 392-398
Publication year: 2016
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.1098

Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain

EFFECT OF EXPOSURE TO TELEVISION COMMERCIALS ON THE BODY IMAGE AND SELF-ESTEEM OF FEMALE ADOLESCENTS

O. Adekeye, B. Agoha, S. Adeusi, G. Adejumo, E. Olowookere

Covenant University (NIGERIA)
Introduction:
This study investigated the effects of exposure to television commercials and magazines on the perceived body image and self-esteem of female adolescents. Young girls are becoming increasingly aware of their body image through the image of models in advertising, and image-centered ideals portrayed in the media.

Methods:
Sixty female secondary school students between the age of 12 and 16 years participated in this experimental study. The study made use of the between-subject design by dividing the sixty participants into two groups of thirty students each for experimental and control categories. This was done using the simple random sampling of odd-even method without replacement. Two validated scales were employed to measure the study variables. The Rosenberg self-esteem scale and the Franzoi’s body image scale with reliability coefficients as high as 0.78 and 0.83 respectively.

Results:
Two hypotheses were raised and tested. Results show there is a significant difference between exposure to media and female body image (t = 21.82, df = 58, p = 0.05), and self-esteem (t = 18.59, df = 58, p = 0.05). The second hypothesis was also retained. It showed a positive and significant relationship between body image and self-esteem.

Conclusion:
The study revealed that media exposure has effects on body image and self-esteem of female adolescents. Concern with appearance is not just an aberration of modern western culture because every phase in history has had its own standards of what is and is not beautiful.
@InProceedings{ADEKEYE2016EFF,
author = {Adekeye, O. and Agoha, B. and Adeusi, S. and Adejumo, G. and Olowookere, E.},
title = {EFFECT OF EXPOSURE TO TELEVISION COMMERCIALS ON THE BODY IMAGE AND SELF-ESTEEM OF FEMALE ADOLESCENTS},
series = {9th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2016 Proceedings},
isbn = {978-84-617-5895-1},
issn = {2340-1095},
doi = {10.21125/iceri.2016.1098},
url = {http://dx.doi.org/10.21125/iceri.2016.1098},
publisher = {IATED},
location = {Seville, Spain},
month = {14-16 November, 2016},
year = {2016},
pages = {392-398}}
TY - CONF
AU - O. Adekeye AU - B. Agoha AU - S. Adeusi AU - G. Adejumo AU - E. Olowookere
TI - EFFECT OF EXPOSURE TO TELEVISION COMMERCIALS ON THE BODY IMAGE AND SELF-ESTEEM OF FEMALE ADOLESCENTS
SN - 978-84-617-5895-1/2340-1095
DO - 10.21125/iceri.2016.1098
PY - 2016
Y1 - 14-16 November, 2016
CI - Seville, Spain
JO - 9th annual International Conference of Education, Research and Innovation
JA - ICERI2016 Proceedings
SP - 392
EP - 398
ER -
O. Adekeye, B. Agoha, S. Adeusi, G. Adejumo, E. Olowookere (2016) EFFECT OF EXPOSURE TO TELEVISION COMMERCIALS ON THE BODY IMAGE AND SELF-ESTEEM OF FEMALE ADOLESCENTS, ICERI2016 Proceedings, pp. 392-398.
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