About this paper

Appears in:
Pages: 1798-1804
Publication year: 2013
ISBN: 978-84-616-2661-8
ISSN: 2340-1079

Conference name: 7th International Technology, Education and Development Conference
Dates: 4-5 March, 2013
Location: Valencia, Spain

DEVELOPMENT OF A CURRICULUM FOR EXPANDED SIGN DESIGN PRACTICE

E. Abu Awad, A. Woodcock, K. Super

Coventry University (UNITED KINGDOM)
This paper focuses on a new set of competencies from which a sign design course can be developed with a curriculum rooted in an understanding of contemporary sign design practice. The 25 design competencies have been developed from extensive research on the nature of sign design, an analysis of signage in Jordan and the education of sign designers and graphic designers in Jordan and the UK.
The proposed curriculum has arisen out of an argument suggesting that regulation alone will not reduce visual clutter, and that sign designers need to play a proactive role in creating effective commercial signage which is in keeping with local culture, environment and regulations. For this, sign designers need to be equipped with a wider range of skills than are taught in graphic design.

The competencies evolving out of the research were validated by an expert panel of academics and practitioners in order to determine which sign design competencies are essential in an expanded sign design curriculum. The resultant competencies encompass a mixture of elements drawn from design research and practice, management and graphic design.
@InProceedings{ABUAWAD2013DEV,
author = {Abu Awad, E. and Woodcock, A. and Super, K.},
title = {DEVELOPMENT OF A CURRICULUM FOR EXPANDED SIGN DESIGN PRACTICE},
series = {7th International Technology, Education and Development Conference},
booktitle = {INTED2013 Proceedings},
isbn = {978-84-616-2661-8},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {4-5 March, 2013},
year = {2013},
pages = {1798-1804}}
TY - CONF
AU - E. Abu Awad AU - A. Woodcock AU - K. Super
TI - DEVELOPMENT OF A CURRICULUM FOR EXPANDED SIGN DESIGN PRACTICE
SN - 978-84-616-2661-8/2340-1079
PY - 2013
Y1 - 4-5 March, 2013
CI - Valencia, Spain
JO - 7th International Technology, Education and Development Conference
JA - INTED2013 Proceedings
SP - 1798
EP - 1804
ER -
E. Abu Awad, A. Woodcock, K. Super (2013) DEVELOPMENT OF A CURRICULUM FOR EXPANDED SIGN DESIGN PRACTICE, INTED2013 Proceedings, pp. 1798-1804.
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