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Author:
Victor Ballester Riera
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2025
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IMPLEMENTATION IN THE CLASSROOM OF NEW METHODS FOR MEASURING ADVERTISING EFFECTIVENESS: PERCEPTIONS, ATTITUDES, AND BEHAVIORS OF UNIVERSITY STUDENTS
V. Ballester Riera
,
S. Sanz-Blas
,
D. Buzova
,
P. Fierro
-
INTED2025 Proceedings
-
page 2667 (abstract only).