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Author: Sandra Tena-Monferrer
Total results: 4
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USING ROLE-PLAYING TECHNIQUES IN AN UNDERGRADUATE MARKET RESEARCH CLASSROOM
S. Tena-Monferrer, J.C. Fandos-Roig, M.P. Monte-Collado, M. Boronat-Navarro, B. Forés-Julián, A. Puig-Denia - EDULEARN17 Proceedings - pages 4593-4598.
AN EXPERIENCE OF COOPERATIVE TEACHING
S. Tena-Monferrer, J.C. Fandos-Roig, J. Sánchez-García - INTED2017 Proceedings - pages 51-54.
SMALL URBAN RETAILERS: WHAT MOTIVATES THEIR BUYERS?
S. Tena Monferrer, J.C. Fandos Roig, J. Sánchez García - INTED2014 Proceedings - pages 5384-5395.
THE ROLE OF SOCIAL VALUE OVER INDIVIDUAL'S FINAL BEHAVIOR
J.C. Fandos Roig, S. Tena Monferrer, D. Monferrer Tirado, M. Estrada Guillén - INTED2014 Proceedings - pages 5314-5326.