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Author: Raquel Ayestarán
Total results: 3
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SHARING STUDENT MARKETING COMPETENCES THROUGH GAMIFICATION AND ITS USE AS A DECISION MAKING TOOL FOR BUSINESS PLANNING
I. Puebla, R. Ayestarán - EDULEARN20 Proceedings - pages 3060-3067.
THE CREATION OF A MARKETING PLAN THROUGH SERIOUS GAMING: A JEANS BRAND EXPERIENCE IN THE UFV
A.J. Torres Marin, I. Puebla, F. Solá, R. Ayestarán - ICERI2018 Proceedings - pages 7761-7765.
GAMIFICATION AS A COMPREHENSIVE TRAINING TOOL: "SERIOUS GAME UFV" ENTREPRENEURIAL EXPERIENCE
I. Puebla Sánchez, A. Torres Marín, J.M. Peláez Marqués, R. Ayestarán Crespo - EDULEARN17 Proceedings - pages 5207-5213.