CONFERENCES
PUBLICATIONS
DIGITAL LIBRARY
IATED
TALKS
MEDIA
ABOUT IATED
CONTACT US
myIATED
DIGITAL
LIBRARY
Log in
IATED Digital Library Home
Publication Series
INTED
EDULEARN
ICERI
Advanced Search
Author:
Raquel Ayestarán
Total results:
3
Filter by year:
2020
1
2018
1
2017
1
Filter by publication series:
INTED
EDULEARN
ICERI
Filter search
Clear filters
Modify search
Advanced search
SHARING STUDENT MARKETING COMPETENCES THROUGH GAMIFICATION AND ITS USE AS A DECISION MAKING TOOL FOR BUSINESS PLANNING
I. Puebla
,
R. Ayestarán
-
EDULEARN20 Proceedings
-
pages 3060-3067.
THE CREATION OF A MARKETING PLAN THROUGH SERIOUS GAMING: A JEANS BRAND EXPERIENCE IN THE UFV
A.J. Torres Marin
,
I. Puebla
,
F. Solá
,
R. Ayestarán
-
ICERI2018 Proceedings
-
pages 7761-7765.
GAMIFICATION AS A COMPREHENSIVE TRAINING TOOL: "SERIOUS GAME UFV" ENTREPRENEURIAL EXPERIENCE
I. Puebla Sánchez
,
A. Torres Marín
,
J.M. Peláez Marqués
,
R. Ayestarán Crespo
-
EDULEARN17 Proceedings
-
pages 5207-5213.