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EDULEARN
ICERI
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Author:
Pilar Monte
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USING ROLE-PLAYING TECHNIQUES IN AN UNDERGRADUATE MARKET RESEARCH CLASSROOM
S. Tena-Monferrer
,
J.C. Fandos-Roig
,
M.P. Monte-Collado
,
M. Boronat-Navarro
,
B. Forés-Julián
,
A. Puig-Denia
-
EDULEARN17 Proceedings
-
pages 4593-4598.
DYNAMIZATION OF MARKET RESEARCH THEORETICAL LESSONS COMBINING NEW TEACHING METHODOLOGIES
P. Monte
,
J.C. Fandos
,
V. Gallart
-
EDULEARN14 Proceedings
-
pages 831-838.