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Author:
Petri Lounaskorpi
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2015
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SELLING CONTENT IS NOT ENOUGH – EXPLORING CULTURAL CHALLENGES AND OPPORTUNITIES OF EXPORTING FINNISH E-TEXTBOOKS AND RELATED SERVICES TO THE CHINESE HIGHER EDUCATION
K. Clements
,
P. Holtkamp
,
H. Pirkkalainen
,
J. Pawlowski
,
P. Lounaskorpi
-
EDULEARN15 Proceedings
-
pages 779-788.