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Author: Paula Fierro
Total results: 3
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IMPLEMENTATION IN THE CLASSROOM OF NEW METHODS FOR MEASURING ADVERTISING EFFECTIVENESS: PERCEPTIONS, ATTITUDES, AND BEHAVIORS OF UNIVERSITY STUDENTS
V. Ballester Riera, S. Sanz-Blas, D. Buzova, P. Fierro - INTED2025 Proceedings - page 2667 (abstract only).
DEVELOPMENT OF SUSTAINABLE COMMUNICATION CAMPAIGNS IMPLEMENTING PROJECT-BASED LEARNING METHODOLOGIES
S. Sanz-Blas orcid, D. Buzova orcid, P. Fierro-Rubio, A. Cervera-Taulet orcid, W. Schlesinger orcid - EDULEARN24 Proceedings - page 8866 (abstract only).
FOSTERING SOCIAL IMPACT LEADERS FOR SUSTAINABILITY: UNLEASHING THE POTENTIAL OF INNOVATIVE MARKETING EDUCATION BEYOND THE CLASSROOM
A. Cervera-Taulet orcid, W. Schlesinger orcid, S. Sanz-Blas orcid, D. Buzova orcid, P. Fierro-Rubio - EDULEARN24 Proceedings - page 4262 (abstract only).