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BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PRIVATE MEXICAN UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
-
ICERI2020 Proceedings
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
-
INTED2020 Proceedings
BRAND CONCEPT AND BRAND REPUTATION AS DETERMINING FACTORS OF THE ATTITUDE TOWARDS THE BRAND AND THE PURCHASE CHOICE IN THE POST-COVID ERA
M. Pérez-Sánchez
,
J. Casanoves-Boix
-
ICERI2020 Proceedings
DIGITAL STORYTELLING, CREATING BRAND COMMUNITY WITH HIGHER EDUCATION STUDENTS
M. Pérez-Sánchez
,
J. Casanoves-Boix
,
A. Flores-Meza
-
INTED2021 Proceedings
STUDENT LOYALTY AS A KEY TO BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
,
C. Chang Albitres
-
EDULEARN20 Proceedings
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PUBLIC IRISH UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
,
A. Cruz-Garcia
,
M. Murphy
-
INTED2021 Proceedings