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Author: Miguel Ángel Moliner-Tena
Total results: 6
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THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz, D. Monferrer-Tirado, M. Estrada-Guillén, M.A. Moliner-Tena - EDULEARN15 Proceedings - pages 8421-8429.
A HIERARCHICAL APPROACH TO PERCEIVED SERVICE QUALITY IN HOSPITAL OUTPATIENT SERVICES
V. Tortosa, J. Llorens, J. Sánchez, M.A. Moliner Tena - INTED2011 Proceedings - pages 4735-4744.
AUDIOVISUAL TECHNIQUES AS A TOOL TO SUPPORT TEACHING IN THE PROCESS OF EDUCATIONAL INNOVATION
J.C. Fandos Roig, J. Sáncez, M.A. Moliner Tena, M. Estrada - INTED2011 Proceedings - pages 1510-1515.
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena, J.C. Fandos Roig - INTED2011 Proceedings - pages 120-127.
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén, M.A. Moliner Tena, J. Sánchez, J.C. Fandos Roig - INTED2010 Proceedings - pages 5443-5453.
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig, M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena - INTED2010 Proceedings - pages 114-121.