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Author:
Miguel Noite
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2019
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THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)
M. Noite
,
M. Nogueira
-
EDULEARN19 Proceedings
-
pages 6651-6660.