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Author:
Miguel Angel Moliner Tena
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2015
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2011
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2010
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THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz
,
D. Monferrer-Tirado
,
M. Estrada-Guillén
,
M.A. Moliner-Tena
-
EDULEARN15 Proceedings
-
pages 8421-8429.
A HIERARCHICAL APPROACH TO PERCEIVED SERVICE QUALITY IN HOSPITAL OUTPATIENT SERVICES
V. Tortosa
,
J. Llorens
,
J. Sánchez
,
M.A. Moliner Tena
-
INTED2011 Proceedings
-
pages 4735-4744.
AUDIOVISUAL TECHNIQUES AS A TOOL TO SUPPORT TEACHING IN THE PROCESS OF EDUCATIONAL INNOVATION
J.C. Fandos Roig
,
J. Sáncez
,
M.A. Moliner Tena
,
M. Estrada
-
INTED2011 Proceedings
-
pages 1510-1515.
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
,
J.C. Fandos Roig
-
INTED2011 Proceedings
-
pages 120-127.
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén
,
M.A. Moliner Tena
,
J. Sánchez
,
J.C. Fandos Roig
-
INTED2010 Proceedings
-
pages 5443-5453.
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig
,
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
-
INTED2010 Proceedings
-
pages 114-121.