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THE OLDER ADULTS: ATTITUDE TO RHETORIC VS. EXPLICIT ADVERTISEMENTS AND BRAND ATTITUDE
M. Estrada
,
M.A. Moliner
,
J. Sanchez
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INTED2009 Proceedings
ANTECEDENTS AND CONSEQUENCES OF ELDERLY PERSONS’ ATTITUDE TO THE ADVERTISEMENT
M. Estrada
,
M.A. Moliner
,
J. Sánchez
,
J.C. Fandos
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ICERI2009 Proceedings
THE CONSUMER LOYALTY IN THE FINANCIAL SERVICES MARKET
J.C. Fandos
,
J. Sánchez
,
M.A. Moliner
,
M. Estrada
-
ICERI2009 Proceedings
A COOPERATIVE LEARNING EXPERIENCE BETWEEN PROFESSORS OF DIFFERENT EDUCATIONAL LEVELS
M. Estrada
,
J. Sánchez
,
M.A. Moliner
,
J.C. Fandos
-
EDULEARN10 Proceedings
PROBLEM-BASED LEARNING METHODOLOGY AS A STRATEGY TO IMPROVE TRANSVERSAL COMPETENCES
J.C. Fandos
,
M. Estrada
,
J. Sanchez
,
M.A. Moliner
-
EDULEARN10 Proceedings
A HIERARCHICAL APPROACH TO PERCEIVED SERVICE QUALITY IN HOSPITAL OUTPATIENT SERVICES
V. Tortosa
,
J. Llorens
,
J. Sánchez
,
M.A. Moliner Tena
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INTED2011 Proceedings
LEARNING TO BE PRESENT: A PILOT STUDY ON THE IMPACT OF MINDFULNESS TRAINING ON EMOTIONAL INTELLIGENCE AND RESILIENCE
A. Rodriguez-Sanchez
,
M. Estrada
,
D. Monferrer
,
M.A. Moliner
-
ICERI2016 Proceedings
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén
,
M.A. Moliner Tena
,
J. Sánchez
,
J.C. Fandos Roig
-
INTED2010 Proceedings
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig
,
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
-
INTED2010 Proceedings
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
,
J.C. Fandos Roig
-
INTED2011 Proceedings
AUDIOVISUAL TECHNIQUES AS A TOOL TO SUPPORT TEACHING IN THE PROCESS OF EDUCATIONAL INNOVATION
J.C. Fandos Roig
,
J. Sáncez
,
M.A. Moliner Tena
,
M. Estrada
-
INTED2011 Proceedings
THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz
,
D. Monferrer-Tirado
,
M. Estrada-Guillén
,
M.A. Moliner-Tena
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EDULEARN15 Proceedings