THE OLDER ADULTS: ATTITUDE TO RHETORIC VS. EXPLICIT ADVERTISEMENTS AND BRAND ATTITUDE
M. Estrada, M.A. Moliner, J. Sanchez - INTED2009 Proceedings
ANTECEDENTS AND CONSEQUENCES OF ELDERLY PERSONS’ ATTITUDE TO THE ADVERTISEMENT
M. Estrada, M.A. Moliner, J. Sánchez, J.C. Fandos - ICERI2009 Proceedings
THE CONSUMER LOYALTY IN THE FINANCIAL SERVICES MARKET
J.C. Fandos, J. Sánchez, M.A. Moliner, M. Estrada - ICERI2009 Proceedings
A COOPERATIVE LEARNING EXPERIENCE BETWEEN PROFESSORS OF DIFFERENT EDUCATIONAL LEVELS
M. Estrada, J. Sánchez, M.A. Moliner, J.C. Fandos - EDULEARN10 Proceedings
PROBLEM-BASED LEARNING METHODOLOGY AS A STRATEGY TO IMPROVE TRANSVERSAL COMPETENCES
J.C. Fandos, M. Estrada, J. Sanchez, M.A. Moliner - EDULEARN10 Proceedings
A HIERARCHICAL APPROACH TO PERCEIVED SERVICE QUALITY IN HOSPITAL OUTPATIENT SERVICES
V. Tortosa, J. Llorens, J. Sánchez, M.A. Moliner Tena - INTED2011 Proceedings
LEARNING TO BE PRESENT: A PILOT STUDY ON THE IMPACT OF MINDFULNESS TRAINING ON EMOTIONAL INTELLIGENCE AND RESILIENCE
A. Rodriguez-Sanchez, M. Estrada, D. Monferrer, M.A. Moliner - ICERI2016 Proceedings
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén, M.A. Moliner Tena, J. Sánchez, J.C. Fandos Roig - INTED2010 Proceedings
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig, M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena - INTED2010 Proceedings
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena, J.C. Fandos Roig - INTED2011 Proceedings
AUDIOVISUAL TECHNIQUES AS A TOOL TO SUPPORT TEACHING IN THE PROCESS OF EDUCATIONAL INNOVATION
J.C. Fandos Roig, J. Sáncez, M.A. Moliner Tena, M. Estrada - INTED2011 Proceedings
THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz, D. Monferrer-Tirado, M. Estrada-Guillén, M.A. Moliner-Tena - EDULEARN15 Proceedings