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Author: Maurice Murphy
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BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PUBLIC IRISH UNIVERSITIES
J. Casanoves-Boix orcid, M. Pérez-Sánchez, A. Cruz-Garcia, M. Murphy - INTED2021 Proceedings - pages 7431-7436.
AN EVALUATION CASE STUDY - A HISTORIC BUILDING INFORMATION MODEL (HBIM) OF THE LEANING TOWER OF PISA
M. Murphy, A. Chenaux, E. Mc Govern, S. Pavia - ICERI2009 Proceedings - pages 1369-1377.