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Author: Martina+G. Gallarza
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MASTER STUDENTS WORKING ON THE PSYCHOLOGICAL UNDERPINNINGS OF VALUE CO-CREATION AND CO-DESTRUCTION IN P2P SCHEMES
M.G. Gallarza, C. Valor - ICERI2019 Proceedings - pages 10344-10350.
CROSS FERTILIZATION BETWEEN PSYCHOLOGY AND MARKETING: INSIGHTS ON CONSUMER VALUE MEASURES THROUGH AN IN-CLASS EXERCISE WITH MASTER STUDENTS
M.G. Gallarza, R. Sánchez-Fernández - ICERI2019 Proceedings - pages 5368-5375.
THE CONSUMER VALUE TRADE-OFF AND THE INTERNATIONAL EXPERIENCE: BENEFITS AND COSTS OF BEING AN ERASMUS STUDENT
R. Currás, M.G. Gallarza, D. Servera, T. Fayos, F. Arteaga - INTED2015 Proceedings - pages 4008-4017.