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Author: Marta Estrada Guillén
Total results: 6
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THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz, D. Monferrer-Tirado, M. Estrada-Guillén, M.A. Moliner-Tena - EDULEARN15 Proceedings - pages 8421-8429.
THE ROLE OF SOCIAL VALUE OVER INDIVIDUAL'S FINAL BEHAVIOR
J.C. Fandos Roig, S. Tena Monferrer, D. Monferrer Tirado, M. Estrada Guillén - INTED2014 Proceedings - pages 5314-5326.
ANALYSIS OF THE DOMINANT MODE OF THINKING OF UNIVERSITY STUDENTS IN DIFFERENT FIELDS OF STUDIES USING THE FOUR BRAIN MODEL OF HERMANN
M. Royo, A. López-Meri, D. Monferrer Tirado, M. Estrada Guillén, M. Segarra, E. Mulet - INTED2014 Proceedings - pages 4537-4544.
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena, J.C. Fandos Roig - INTED2011 Proceedings - pages 120-127.
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén, M.A. Moliner Tena, J. Sánchez, J.C. Fandos Roig - INTED2010 Proceedings - pages 5443-5453.
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig, M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena - INTED2010 Proceedings - pages 114-121.