MARTA ESTRADA GUILLÉN - IATED Digital Library

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2010 (2)
2011 (1)
2014 (2)
2015 (1)

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INTED (5)
EDULEARN (1)

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THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE

M. Estrada Guillén, M.A. Moliner Tena, J. Sánchez, J.C. Fandos Roig - INTED2010 Proceedings

A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?

J.C. Fandos Roig, M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena - INTED2010 Proceedings

A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS

M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena, J.C. Fandos Roig - INTED2011 Proceedings

ANALYSIS OF THE DOMINANT MODE OF THINKING OF UNIVERSITY STUDENTS IN DIFFERENT FIELDS OF STUDIES USING THE FOUR BRAIN MODEL OF HERMANN

M. Royo, A. López-Meri, D. Monferrer Tirado, M. Estrada Guillén, M. Segarra, E. Mulet - INTED2014 Proceedings

THE ROLE OF SOCIAL VALUE OVER INDIVIDUAL'S FINAL BEHAVIOR

J.C. Fandos Roig, S. Tena Monferrer, D. Monferrer Tirado, M. Estrada Guillén - INTED2014 Proceedings

THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES

J. Sotos-Díaz, D. Monferrer-Tirado, M. Estrada-Guillén, M.A. Moliner-Tena - EDULEARN15 Proceedings