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THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén
,
M.A. Moliner Tena
,
J. Sánchez
,
J.C. Fandos Roig
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INTED2010 Proceedings
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig
,
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
-
INTED2010 Proceedings
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
,
J.C. Fandos Roig
-
INTED2011 Proceedings
ANALYSIS OF THE DOMINANT MODE OF THINKING OF UNIVERSITY STUDENTS IN DIFFERENT FIELDS OF STUDIES USING THE FOUR BRAIN MODEL OF HERMANN
M. Royo
,
A. López-Meri
,
D. Monferrer Tirado
,
M. Estrada Guillén
,
M. Segarra
,
E. Mulet
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INTED2014 Proceedings
THE ROLE OF SOCIAL VALUE OVER INDIVIDUAL'S FINAL BEHAVIOR
J.C. Fandos Roig
,
S. Tena Monferrer
,
D. Monferrer Tirado
,
M. Estrada Guillén
-
INTED2014 Proceedings
THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz
,
D. Monferrer-Tirado
,
M. Estrada-Guillén
,
M.A. Moliner-Tena
-
EDULEARN15 Proceedings