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Author: Luisa Andreu ORCID 0000-0001-8852-6506
Total results: 11
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DESIGNING A SUSTAINABLE COMMUNICATION CAMPAIGN BY IMPLEMENTING AGILE METHODOLOGIES
L. Andreu orcid, E. Bigné orcid, P. Hauptfeld, C. Pérez-Cabañero orcid - INTED2024 Proceedings - pages 7177-7185.
SIMULATING AN INSTAGRAM EMPLOYER BRANDING CAMPAIGN BY IMPLEMENTING AGILE METHODOLOGIES
L. Andreu orcid, S. Arenas, A. Soler, R. Porcuna orcid - INTED2023 Proceedings - pages 7961-7964.
BLENDED TUTORING OF HIGHER EDUCATION STUDENTS DEVELOPING THEIR MASTER THESIS
C. Perez-Cabañero orcid, L. Andreu, E. Bigné - INTED2021 Proceedings - pages 9244-9251.
UNVEILING TEACHER ADOPTION OF BLENDED LEARNING PROGRAMS: A MULTIFACTOR MODEL
E. Bigne, A. Badenes-Rocha, C. Ruiz, L. Andreu - EDULEARN19 Proceedings - pages 4957-4966.
VIRTUAL CLASSROOM UPDATED: REFERENCE MANUAL FOR A MULTILEARNING APPROACH
L. Andreu, C. Ruiz, A. Badenes, E. Bigné - EDULEARN18 Proceedings - pages 6436-6441.
VIRTUAL CLASSROOM: BEYOND BRICK-AND-MORTAR LEARNING
E. Bigne, L. Andreu, C. Ruiz, A. Badenes - INTED2018 Proceedings - pages 5596-5604.
THE EFFECT OF CULTURE ON EDUCATIONAL METHODOLOGIES IN INTERNATIONAL BUSINESS PROGRAMS: AN APPLICATION TO THE IMBA PROGRAM
L. Andreu, A. Cervera, J. Aldas, M. Frasquet, M. González-Gallarza, M. Iborra, I. Sánchez - INTED2012 Proceedings - pages 1455-1459.
THE USE OF DIGITAL TRANSMEDIA STORYTELLING FOR CASE STUDIES IN MARKETING EDUCATION
L. Andreu, J. Marti, J. Aldas - INTED2012 Proceedings - pages 1406-1414.
HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES
S. Okazaki, L. Andreu, H. Caraganis - ICERI2011 Proceedings - pages 7193-7198.
SOCIAL NETWORKING SITES FOR HIGHER EDUCATION: A CONTENT ANALYSIS AMONG US TOP MBA PROGRAMS
L. Andreu, H. Caraganis, S. Okazaki - ICERI2011 Proceedings - pages 18-21.
INTEGRAL MEASURING OF PERCEIVED QUALITY IN POSTGRADUATE STUDIES: AN INTERNATIONAL ACADEMIC EXPERIENCE
L. Andreu, A. Cervera, J. Aldás - INTED2011 Proceedings - pages 2429-2435.