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Author: Juan Manuel Alonso Melo ORCID 0000-0002-4932-2014
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IDENTIFICATION OF KEY FACTORS IN PERSONAL BRAND MANAGEMENT: REPUTATIONAL ANALYSIS OF INFLUENCERS THROUGH A CLASSROOM EXERCISE WITH DEGREE STUDENTS
Ó. Soria Martínez orcid, R. Sánchez Fernández, J.M. Alonso Melo orcid - ICERI2024 Proceedings - pages 9579-9587.