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Author:
Juan Carlos Fandos-Roig
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2017
2
2014
2
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USING ROLE-PLAYING TECHNIQUES IN AN UNDERGRADUATE MARKET RESEARCH CLASSROOM
S. Tena-Monferrer
,
J.C. Fandos-Roig
,
M.P. Monte-Collado
,
M. Boronat-Navarro
,
B. Forés-Julián
,
A. Puig-Denia
-
EDULEARN17 Proceedings
-
pages 4593-4598.
AN EXPERIENCE OF COOPERATIVE TEACHING
S. Tena-Monferrer
,
J.C. Fandos-Roig
,
J. Sánchez-García
-
INTED2017 Proceedings
-
pages 51-54.
SMALL URBAN RETAILERS: WHAT MOTIVATES THEIR BUYERS?
S. Tena Monferrer
,
J.C. Fandos Roig
,
J. Sánchez García
-
INTED2014 Proceedings
-
pages 5384-5395.
THE ROLE OF SOCIAL VALUE OVER INDIVIDUAL'S FINAL BEHAVIOR
J.C. Fandos Roig
,
S. Tena Monferrer
,
D. Monferrer Tirado
,
M. Estrada Guillén
-
INTED2014 Proceedings
-
pages 5314-5326.
AUDIOVISUAL TECHNIQUES AS A TOOL TO SUPPORT TEACHING IN THE PROCESS OF EDUCATIONAL INNOVATION
J.C. Fandos Roig
,
J. Sáncez
,
M.A. Moliner Tena
,
M. Estrada
-
INTED2011 Proceedings
-
pages 1510-1515.
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
,
J.C. Fandos Roig
-
INTED2011 Proceedings
-
pages 120-127.
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén
,
M.A. Moliner Tena
,
J. Sánchez
,
J.C. Fandos Roig
-
INTED2010 Proceedings
-
pages 5443-5453.
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig
,
M. Estrada Guillén
,
J. Sánchez García
,
M.A. Moliner Tena
-
INTED2010 Proceedings
-
pages 114-121.