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DYNAMIZATION OF MARKET RESEARCH THEORETICAL LESSONS COMBINING NEW TEACHING METHODOLOGIES
P. Monte, J.C. Fandos, V. Gallart - EDULEARN14 Proceedings
ANTECEDENTS AND CONSEQUENCES OF ELDERLY PERSONS’ ATTITUDE TO THE ADVERTISEMENT
M. Estrada, M.A. Moliner, J. Sánchez, J.C. Fandos - ICERI2009 Proceedings
THE CONSUMER LOYALTY IN THE FINANCIAL SERVICES MARKET
J.C. Fandos, J. Sánchez, M.A. Moliner, M. Estrada - ICERI2009 Proceedings
A COOPERATIVE LEARNING EXPERIENCE BETWEEN PROFESSORS OF DIFFERENT EDUCATIONAL LEVELS
M. Estrada, J. Sánchez, M.A. Moliner, J.C. Fandos - EDULEARN10 Proceedings
PROBLEM-BASED LEARNING METHODOLOGY AS A STRATEGY TO IMPROVE TRANSVERSAL COMPETENCES
J.C. Fandos, M. Estrada, J. Sanchez, M.A. Moliner - EDULEARN10 Proceedings
SMALL URBAN RETAILERS: WHAT MOTIVATES THEIR BUYERS?
S. Tena Monferrer, J.C. Fandos Roig, J. Sánchez García - INTED2014 Proceedings
AN EXPERIENCE OF COOPERATIVE TEACHING
S. Tena-Monferrer, J.C. Fandos-Roig, J. Sánchez-García - INTED2017 Proceedings
THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén, M.A. Moliner Tena, J. Sánchez, J.C. Fandos Roig - INTED2010 Proceedings
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig, M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena - INTED2010 Proceedings
A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena, J.C. Fandos Roig - INTED2011 Proceedings
AUDIOVISUAL TECHNIQUES AS A TOOL TO SUPPORT TEACHING IN THE PROCESS OF EDUCATIONAL INNOVATION
J.C. Fandos Roig, J. Sáncez, M.A. Moliner Tena, M. Estrada - INTED2011 Proceedings
THE ROLE OF SOCIAL VALUE OVER INDIVIDUAL'S FINAL BEHAVIOR
J.C. Fandos Roig, S. Tena Monferrer, D. Monferrer Tirado, M. Estrada Guillén - INTED2014 Proceedings
USING ROLE-PLAYING TECHNIQUES IN AN UNDERGRADUATE MARKET RESEARCH CLASSROOM
S. Tena-Monferrer, J.C. Fandos-Roig, M.P. Monte-Collado, M. Boronat-Navarro, B. Forés-Julián, A. Puig-Denia - EDULEARN17 Proceedings
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