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Author: Jessica Sotos-Díaz
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THE INFLUENCE OF MARKETING IN CONSUMER’S LOYALTY: THE CASE OF SPANISH BANKING SECTOR FROM ENTITY AND CUSTOMER APPROACHES
J. Sotos-Díaz, D. Monferrer-Tirado, M. Estrada-Guillén, M.A. Moliner-Tena - EDULEARN15 Proceedings - pages 8421-8429.