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Author: Javier Sánchez
Total results: 30
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THE MODERATING EFFECT OF THE INVOLVEMENT IN THE ATTITUDE TO AD OF ELDERLY PEOPLE
M. Estrada Guillén, M.A. Moliner Tena, J. Sánchez, J.C. Fandos Roig - INTED2010 Proceedings - pages 5443-5453.
A PROBLEM-BASED LEARNING EXPERIENCE: I BANK MARKETING CONFERENCE: FINANCIAL CRISIS, WHAT HAPPENS NOW?
J.C. Fandos Roig, M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena - INTED2010 Proceedings - pages 114-121.
ANTECEDENTS AND CONSEQUENCES OF ELDERLY PERSONS’ ATTITUDE TO THE ADVERTISEMENT
M. Estrada, M.A. Moliner, J. Sánchez, J.C. Fandos - ICERI2009 Proceedings - pages 4484-4495.
THE CONSUMER LOYALTY IN THE FINANCIAL SERVICES MARKET
J.C. Fandos, J. Sánchez, M.A. Moliner, M. Estrada - ICERI2009 Proceedings - pages 1178-1189.
THE OLDER ADULTS: ATTITUDE TO RHETORIC VS. EXPLICIT ADVERTISEMENTS AND BRAND ATTITUDE
M. Estrada, M.A. Moliner, J. Sanchez - INTED2009 Proceedings - pages 2149-2160.