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Author: Javier Casanoves-Boix
Total results: 11
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BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PUBLIC IRISH UNIVERSITIES
J. Casanoves-Boix orcid, M. Pérez-Sánchez, A. Cruz-Garcia, M. Murphy - INTED2021 Proceedings - pages 7431-7436.
DIGITAL STORYTELLING, CREATING BRAND COMMUNITY WITH HIGHER EDUCATION STUDENTS
M. Pérez-Sánchez orcid, J. Casanoves-Boix, A. Flores-Meza - INTED2021 Proceedings - pages 6611-6615.
BRAND CONCEPT AND BRAND REPUTATION AS DETERMINING FACTORS OF THE ATTITUDE TOWARDS THE BRAND AND THE PURCHASE CHOICE IN THE POST-COVID ERA
M. Pérez-Sánchez orcid, J. Casanoves-Boix orcid - ICERI2020 Proceedings - pages 10040-10046.
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PRIVATE MEXICAN UNIVERSITIES
J. Casanoves-Boix orcid, M. Pérez-Sánchez - ICERI2020 Proceedings - pages 6588-6593.
STUDENT LOYALTY AS A KEY TO BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES
J. Casanoves-Boix orcid, M. Pérez-Sánchez, C. Chang Albitres - EDULEARN20 Proceedings - pages 4598-4604.
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES
J. Casanoves-Boix, M. Pérez-Sánchez - INTED2020 Proceedings - pages 6452-6458.
BRAND MANAGEMENT AND PRIVATE UNIVERSITIES: THE IMPORTANCE OF BUILDING EDUCATIONAL BRAND CAPITAL
J. Casanoves-Boix - INTED2019 Proceedings - pages 1259-1264.
BRAND MANAGEMENT AND PUBLIC UNIVERSITIES: THE IMPORTANCE OF BUILDING EDUCATIONAL BRAND CAPITAL
J. Casanoves-Boix - INTED2018 Proceedings - pages 9278-9283.
IS IT POSIBLE TO MEASURE BRAND CAPITAL IN HIGHER EDUCATION?
J. Casanoves-Boix, I. Küster-Boluda, N. Vila-Lopez - EDULEARN16 Proceedings - pages 7882-7888.
BRAND CAPITAL IN HIGHER EDUCATION: THE EXTERNAL CUSTOMER, PUBLIC VERSUS PRIVATE
J. Casanoves-Boix, I. Küster-Boluda, N. Vila-Lopez - INTED2016 Proceedings - pages 5565-5570.
BRAND CAPITAL IN HIGHER EDUCATION: THE INTERNAL CUSTOMER, PUBLIC VERSUS PRIVATE
J. Casanoves-Boix, I. Küster-Boluda, N. Vila-Lopez - ICERI2015 Proceedings - pages 1042-1046.