CONFERENCES
PUBLICATIONS
DIGITAL LIBRARY
IATED
TALKS
MEDIA
ABOUT IATED
CONTACT US
myIATED
DIGITAL
LIBRARY
Log in
IATED Digital Library Home
Publication Series
INTED
EDULEARN
ICERI
Advanced Search
Author:
Javier Casanoves-Boix
0000-0001-6993-8708
Total results:
11
Filter by year:
2015
1
2016
2
2018
1
2019
1
2020
4
2021
2
Filter by publication series:
INTED
EDULEARN
ICERI
Filter search
Clear filters
Modify search
Advanced search
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PUBLIC IRISH UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
,
A. Cruz-Garcia
,
M. Murphy
-
INTED2021 Proceedings
-
pages 7431-7436.
DIGITAL STORYTELLING, CREATING BRAND COMMUNITY WITH HIGHER EDUCATION STUDENTS
M. Pérez-Sánchez
,
J. Casanoves-Boix
,
A. Flores-Meza
-
INTED2021 Proceedings
-
pages 6611-6615.
BRAND CONCEPT AND BRAND REPUTATION AS DETERMINING FACTORS OF THE ATTITUDE TOWARDS THE BRAND AND THE PURCHASE CHOICE IN THE POST-COVID ERA
M. Pérez-Sánchez
,
J. Casanoves-Boix
-
ICERI2020 Proceedings
-
pages 10040-10046.
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: CREATING LOVEMARKS IN PRIVATE MEXICAN UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
-
ICERI2020 Proceedings
-
pages 6588-6593.
STUDENT LOYALTY AS A KEY TO BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
,
C. Chang Albitres
-
EDULEARN20 Proceedings
-
pages 4598-4604.
BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES
J. Casanoves-Boix
,
M. Pérez-Sánchez
-
INTED2020 Proceedings
-
pages 6452-6458.
BRAND MANAGEMENT AND PRIVATE UNIVERSITIES: THE IMPORTANCE OF BUILDING EDUCATIONAL BRAND CAPITAL
J. Casanoves-Boix
-
INTED2019 Proceedings
-
pages 1259-1264.
BRAND MANAGEMENT AND PUBLIC UNIVERSITIES: THE IMPORTANCE OF BUILDING EDUCATIONAL BRAND CAPITAL
J. Casanoves-Boix
-
INTED2018 Proceedings
-
pages 9278-9283.
IS IT POSIBLE TO MEASURE BRAND CAPITAL IN HIGHER EDUCATION?
J. Casanoves-Boix
,
I. Küster-Boluda
,
N. Vila-Lopez
-
EDULEARN16 Proceedings
-
pages 7882-7888.
BRAND CAPITAL IN HIGHER EDUCATION: THE EXTERNAL CUSTOMER, PUBLIC VERSUS PRIVATE
J. Casanoves-Boix
,
I. Küster-Boluda
,
N. Vila-Lopez
-
INTED2016 Proceedings
-
pages 5565-5570.
BRAND CAPITAL IN HIGHER EDUCATION: THE INTERNAL CUSTOMER, PUBLIC VERSUS PRIVATE
J. Casanoves-Boix
,
I. Küster-Boluda
,
N. Vila-Lopez
-
ICERI2015 Proceedings
-
pages 1042-1046.