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SOCIAL NETWORKING SITES FOR HIGHER EDUCATION: A CONTENT ANALYSIS AMONG US TOP MBA PROGRAMS
L. Andreu
,
H. Caraganis
,
S. Okazaki
-
ICERI2011 Proceedings
HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES
S. Okazaki
,
L. Andreu
,
H. Caraganis
-
ICERI2011 Proceedings
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