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Author: Gjorgji Rafajlovski
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CONTRIBUTION OF TEACHING METHODS ON COGNITIVE CONSUMER BEHAVIOR IN INTELLECTUAL PROPERTY COURSES CURRICULA FOR THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES
G. Naumovski, G. Rafajlovski, L. Stefanoski - INTED2016 Proceedings - pages 5763-5770.
TRADEMARK VALUATION – MANAGING INTELLECTUAL PROPERTY FOR STRATEGIC MARKETING AND FINANCIAL BENEFITS
L. Stefanovski, G. Rafajlovski, G. Naumovski - INTED2014 Proceedings - pages 5438-5443.