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Author: Francisco Suay Pérez
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BRANDY, A GAME DEVELOPED BY 10 EUROPEAN UNIVERSITIES TO TEACH BRANDING: MEASURING MARKETING AND INTERCULTURAL LEARNING, ENGAGEMENT AND LEARNING STYLES WITH STUDENTS FROM 4 EUROPEAN COUNTRIES
S. Emad, F. Suay Perez - INTED2024 Proceedings - page 2479 (abstract only).
DYNAMIZATION OF THE CLASSES OF INTERNATIONAL MARKETING USING PRACTICAL CASES IN COLLABORATION WITH COMPANIES AND WITH GROUPS OF DIFFERENT INTERNATIONAL UNIVERSITIES
V. Gallart Camahort, F. Suay Pérez, I. Trevisan - EDULEARN17 Proceedings - pages 747-751.