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Author: Eglė Juozėnaitė ORCID 0000-0002-4166-5709
Total results: 5
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OPPORTUNITIES FOR BRAND MANAGERS TO EXPAND THEIR KNOWLEDGE ABOUT BRAND VALUE CO-CREATION
T. Limba orcid, E. Juozėnaitė orcid - ICERI2024 Proceedings - pages 2986-2994.
INFLUENCER MARKETING AS THE MAIN TOOL IN ENCOURAGING USER-GENERATED CONTENT
T. Limba orcid, E. Juozėnaitė orcid - EDULEARN24 Proceedings - pages 3148-3155.
OPPORTUNITIES FOR PUBLIC RELATIONS SPECIALISTS TO ENHANCE THEIR KNOWLEDGE IN MANAGING NEGATIVE UGC
T. Limba orcid, E. Juozėnaitė orcid - INTED2024 Proceedings - pages 1874-1883.
BRAND COMMUNITY AS A VERSATILE BRAND-BUILDING TOOL
E. Juozėnaitė orcid - EDULEARN23 Proceedings - pages 6614-6622.
THE ROLE OF USER-GENERATED CONTENT IN BRAND COMMUNICATION AND THE TACTICS TO ENCOURAGE IT
T. Limba orcid, A. Šidlauskas orcid, E. Juozėnaitė - ICERI2022 Proceedings - pages 865-871.