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Author: Ana Estima ORCID 0000-0002-3708-5082
Total results: 8
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AN EXPERIENCE OF BLENDED LEARNING IN MARKETING: THE EFFECT OF ALUMNI TESTIMONIALS ON STUDENT MOTIVATION
A. Estima orcid - EDULEARN22 Proceedings - pages 7450-7454.
MARKETING FOR HIGHER EDUCATION INSTITUTIONS: UNLEASHING THE POWER OF PART-TIME MARKETERS
S. Marques orcid, A. Estima orcid - EDULEARN22 Proceedings - pages 4399-4404.
STUDENTS OVER23 IN MARKETING EDUCATION: AN EMPATHY MAPPING APPROACH
S. Marques orcid, A. Estima orcid - INTED2022 Proceedings - pages 6477-6484.
THEATER-BASED LEARNING IN SALES EDUCATION: A LAB OF EMOTIONS AND SELF-DISCOVERY
A. Estima orcid, S. Marques orcid, J. Marques orcid - ICERI2021 Proceedings - pages 1981-1985.
EXAMINING THE EVOLUTION OF MARKETING CURRICULA IN PORTUGAL – A LONGITUDINAL STUDY
A. Estima orcid, S. Marques orcid - ICERI2021 Proceedings - pages 1972-1980.
MARKETING INTERNSHIPS IN TIMES OF PANDEMICS - THE EMPLOYERS PERSPECTIVE
S. Marques orcid, A. Estima orcid - EDULEARN21 Proceedings - pages 2348-2355.
CHALLENGES OF ENTREPRENEURSHIP EDUCATION – A PROJECT-BASED LEARNING EXPERIENCE
A. Estima orcid, A.C. Carvalho orcid - EDULEARN21 Proceedings - pages 2149-2157.
REDESIGNING MARKETING CURRICULUM: THE ART OF MAKING CHOICES
A. Estima orcid, S. Marques orcid - INTED2021 Proceedings - pages 4276-4283.