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Author: Alfonso Jesus Torres Marin
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THE CREATION OF A MARKETING PLAN THROUGH SERIOUS GAMING: A JEANS BRAND EXPERIENCE IN THE UFV
A.J. Torres Marin, I. Puebla, F. Solá, R. Ayestarán - ICERI2018 Proceedings - pages 7761-7765.
USING A DIGITAL INTERACTIVE LABS EDUCATOR TOOL TO IMPROVE THE SCORING AND LEARNING RESULTS OF MARKETING STUDENTS OF ECONOMETRIC IN ESIC BUSINESS & MARKETING SCHOOL
A.J. Torres Marin, E. González-Rodrigo, M.J. Bordonado Bermejo - EDULEARN18 Proceedings - pages 1941-1948.
GAMING AS A TRANSVERSAL TOOL FOR INTEGRAL TRAINING CENTERED IN THE PERSON: A COLLABORATIVE EXPERIENCE OF USE OF BUSINESS SIMULATORS
A.J. Torres Marin, G. Claudio, F. Loro - ICERI2017 Proceedings - pages 3050-3057.