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Author:
Óscar Soria Martínez
0009-0003-5298-542X
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2
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2024
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IDENTIFYING THE INFLUENCE OF ANXIETY DISORDER ON THE PURCHASING BEHAVIOR OF MARKETING STUDENTS AS CONSUMERS: A PRACTICAL WORKSHOP TO ENHANCE CORPORATE SOCIAL RESPONSIBILITY
Ó. Soria Martínez
,
R. Sánchez Fernández
-
ICERI2024 Proceedings
-
pages 9595-9602.
IDENTIFICATION OF KEY FACTORS IN PERSONAL BRAND MANAGEMENT: REPUTATIONAL ANALYSIS OF INFLUENCERS THROUGH A CLASSROOM EXERCISE WITH DEGREE STUDENTS
Ó. Soria Martínez
,
R. Sánchez Fernández
,
J.M. Alonso Melo
-
ICERI2024 Proceedings
-
pages 9579-9587.