DIGITAL LIBRARY
AN EVOLUTION TOWARDS CYBERGENRES: RESULTS FROM THE CIBERTAAAL PROJECT
Universitat Jaume I (SPAIN)
About this paper:
Appears in: INTED2012 Proceedings
Publication year: 2012
Pages: 3972-3982
ISBN: 978-84-615-5563-5
ISSN: 2340-1079
Conference name: 6th International Technology, Education and Development Conference
Dates: 5-7 March, 2012
Location: Valencia, Spain
Abstract:
The concept of genre (Orlikowski & Yates, 1998; Swales, 1990) has evolved to reflect the traits in the new existing genres or ‘Cybergenres’ (Crowston & Williams, 2000; Askehave & Nielsen, 2005; Shepherd & Watters & Kennedy, 2004). The emergence of cybergenres has not only affected the genre-analysis field but also the language learning field. Indeed a static approach to cybergenres from a language learning perspective does not seem to be the most effective one, due to the dynamism of such genres. Bearing in mind these reflections, it seems obvious that what language teachers really need to understand of cybergenres is how various literacies, various cultural traditions, combine to make meanings that are more than the sum of what each could mean separately (Lemke, 2003). The aim of this paper is, therefore, to show how language teachers could approach cybergenres in order to design language learning tasks which include the training in the new multiliteracies. (Kress, 2003; Luzón, 2002; Villanueva & Luzón & Ruiz, 2008)
Keywords:
Genre, multiliteracies, cybergenre, cybertask.